We know that a strong style guide is the cornerstone of successful collaborations—especially when your brand is working with multiple partners. For the 2023 Halloween season, we had the teamed up with Mattel to develop a style guide that captured the perfect balance of traditional Halloween charm with a spooky twist. From print patterns and badges to a variety of graphic assets designed for products, we ensured every element aligned seamlessly with Mattel’s vision, creating a cohesive and captivating seasonal identity.

In this project:
Style Guide
Graphic Assets
Badges
Print Patterns